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本产品考虑到在网购电商平台上,消费者在决策是否购买某一商品时,会将该商品的价格与参考价格进行比较形成参考效应,消费者的购买决策同时受到商品属性与参考效应的影响。本产品在考虑参考效应对消费者效用影响的基础上来刻画消费者的需求函数,进而优化企业产品线设计。本产品提出的考虑到参考效应的产品线设计策略能够帮助企业制定最优的商品数量决策以及为每个商品制定最优的质量和价格决策,实现企业利润最大化的目标。
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Dear OpenI User
Thank you for your continuous support to the Openl Qizhi Community AI Collaboration Platform. In order to protect your usage rights and ensure network security, we updated the Openl Qizhi Community AI Collaboration Platform Usage Agreement in January 2024. The updated agreement specifies that users are prohibited from using intranet penetration tools. After you click "Agree and continue", you can continue to use our services. Thank you for your cooperation and understanding.
For more agreement content, please refer to the《Openl Qizhi Community AI Collaboration Platform Usage Agreement》